S-OIL 7 is the brand name of a full synthetic and synthetic lubricant based on the S-OIL-made HVI/VHVI (High Viscosity Index/Very High Viscosity Index-Group II/III) class base oil and PAO (Poly Alpha Olefin) that maximizes five main features required for a cutting-edge engine. This brand embodies the meanings of ‘Forward’ for improving the car’s technical performance and ‘Ascend’ for enhancing the driver’s experience.
The logo of S-OIL SEVEN represents its identity.
S-OIL SEVEN, a brand name, is effective in brand communication since the familiar number 7 is used and seven features of the high-quality lubricants beyond the nature of engine oil are highlighted. The number 7, which is dynamically shaped, represents lubricants’ five core functions plus improvements in vehicle’s performance and driver’s satisfaction (Forward & Ascend). It also symbolizes a multi-tasking engine oil customized to meet today’s automobiles with changing requirements in various aspects such as environment, engine, and technology.
S-OIL SEVEN’s main signature logo harmoniously consists of a watermark and symbol. This logo is preferentially used in applications where only a logo needs to be used.
Sub-signature logos used in applications where the main signature logo cannot be used. They are selectively used on each environment. They should be distinguished from the main signature because they have different shapes.
Watermark logo is often used in environments requiring readability of a brand. A 2-line logo is preferentially used, but a 1-line log is also used depending on the environment.
Signature logo. Pantone 426 C is preferentially applied to the background to enhance the visual harmony and effectively deliver the brand’s image. Pantone 7509 C is used as logo color. In cases where Pantone 7509 C cannot be applied, S-OIL’s CI colors including Pantone 349 C, Pantone 7408 C, or White are used depending on the applications.
* For a special print, post-processing methods such as silver hot stamping, gold hot stamping, embossing, and debossing are also available.
Logo : Pantone 7509 C
Background : Pantone 426 C
Logo : Pantone 7509 C
Background : White
Logo : White
Background : Pantone 7509 C
Logo : White
Background : Pantone 426 C
Logo : White
Background : Pantone 349 C
Logo : Pantone 426 C
Background : White
Logo : Pantone 349 C
Background : White
Logo : Pantone 7408 C
: Pantone 348 C
Background : White
Logo : Embossing
Logo : Embossing
As colors representing each line, they are used in pictograms on the front of labels, on the upper side of the rear of labels and as highlight colors, and on the upper side of a box.